Business management

TikTok for business, a handy guide

Any small business with a robust online marketing strategy needs to consider using TikTok

05 Jun 2023 . 5 min read

Our quick guide could help you start and grow your venture on the video-sharing channel

Choose the content you want

Get business inspiration and practical tips straight to your inbox

Making TikTok a part of your marketing strategy could be a cost-effective way to grow a customer base. Using the TikTok logo could be especially good for brand awareness and reaching younger consumers.

Here are some simple tips to help you start using TikTok for business:

1. Know your audience

Find out where they are, what they like to talk about and what they’re interested in. The more time you can spend on TikTok doing research like this, the better.

2. Inform and inspire

Decide how best to showcase your business. The type of content you create should align with your brand. Mix information with inspiration by educating your audience about your product in an entertaining way. Show the real you, as people love a peak behind the curtain.

3. It’s all about the trends

TikTok search is fuelled by trends and challenges. Make sure you stay engaged and act quickly on any trends that resonate with your business. Find creative ways to take part in challenges and make trends work for you. Research and use the right hashtags every time you post.

4. Community care

Remember TikTok is first and foremost a community, so be engaging and responsive. Ask questions in your posts to provoke engagement and make sure you reply to comments. Consider collaborating with influencers and other creators in your product segment.

5. Cross-promote like a pro

For TikTok business especially, your post in the channel should be just the start. You can cross-promote your videos on Instagram, Twitter and Facebook. As well as building your following this will drive views of your original post.

6. Make data your friend

This applies to all social posting of course, but analysis is the key to growth. All the data is there for you to measure what works, what doesn’t and what might need tweaking. Analyse your views, engagement and follower numbers, then optimise your content accordingly.

Your success with TikTok for business will be built on your consistency. Stay active, be engaged, seek out influencers, then analyse your posts, rinse and repeat.

Read more about Measuring your social media metrics

You could soon be Mastering the art of self-promotion

This material is published by NatWest Group plc (“NatWest Group”), for information purposes only and should not be regarded as providing any specific advice. Recipients should make their own independent evaluation of this information and no action should be taken, solely relying on it. This material should not be reproduced or disclosed without our consent. It is not intended for distribution in any jurisdiction in which this would be prohibited. Whilst this information is believed to be reliable, it has not been independently verified by NatWest Group and NatWest Group makes no representation or warranty (express or implied) of any kind, as regards the accuracy or completeness of this information, nor does it accept any responsibility or liability for any loss or damage arising in any way from any use made of or reliance placed on, this information. Unless otherwise stated, any views, forecasts, or estimates are solely those of NatWest Group, as of this date and are subject to change without notice. Copyright © NatWest Group. All rights reserved.